Our work for Roadshow Entertainment is always fun. Not just because they let us swear in their ads, but for a bunch of other reasons too…
How Long Would I Last In a Fight?
In anticipation for the DVD release of three major action movies – The Equalizer, John Wick and Taken 3 – we created a game that allowed fans to fight their favourite action heroes.
Fans could verse either Denzel Washington, Keanu Reeves or Liam Neeson in a battle to the death. Fans could then share the results of their fight on social media – either bragging or bemoaning their time.
Long before Tom Hardy and Fury Road, there was Mel Gibson, The Interceptor, and this metal spinny thing.
To mark the re-release of the first Mad Max DVD (and in-time for the Fury Road opening), we re-cut footage from the movie, and created two completely different pre-roll ads to remind Aussie audiences why the original is still the best (and the maddest).