RIDBC - Teddy Bear

We were honoured to create a pro-bono outdoor campaign for the Royal Institute for Deaf and Blind Children (RIDBC). 

The RIDBC has a wide remit when it comes to the services they provide to children with sensory difficulties, so they needed a strong, visual campaign that simplified their message without overloading it.

We came up with the image of a teddy bear with no eyes and ears as a striking way of encapsulating the heart of what the RIDBC do. The campaign appeared in media space donated by Adshel at sites across Sydney, Melbourne and Brisbane.

The campaign ran for a total of two months in the year, and yielded a remarkable 350% increase in donations.

To donate to the RIDBC visit  ridbc.org.au/ways-give