Adshel has come up with a provocative new campaign, asking “How in love with advertising are you?”.
The campaign aims to suss out what consumers' habits are, only this time Adshel is doing it the old fashioned way and asking the consumer directly in a 12-question quiz, rather than feeding through lots of third party data.
The insights will be released in July.
“This initiative aims to take our research one step further, and we’re hoping to find out how in touch the media industry is with how Australians really consume (or not) all of our hard work,” said Nicole McInnes, Adshel’s chief marketing and product officer.
Article from AdNews