The Daily Mail: The Best and Worst of Australian Tourism Campaigns

In between Lara Bingle's famed 'Where the bloody hell are you?' ad and Paul Hogan wooing American tourists, our Tourism NT Campaign 'Go to a better place' gets the nod of approval rather than the 'no deal' sign. 

Have a read of the full article here - or cheat by reading the nice things they said about us below

'And while the advertisement could have taken a dark turn at this point, it is soon revealed that the 'better place' is in fact the Northern Territory. 

Cue the sweeping landscape shots showcasing camel riding, water sports, sweeping rivers, green forests and an amazing billabong.  

The ad may have faced some criticism for its morbid content, but overall it's humour and creativity were perceived as a fresh of breath air.'

Haven't seen it yet? Watch the full ad here - https://www.youtube.com/watch?v=Km2DxCyWNyU