Equinix - Lego House 

Equinix are the world’s largest data company, experts in housing critical data infrastructures and subduing office IT hysteria.

To let insurance and financial companies around the country know about the benefits of working with Equinix, we sent them a bag of lego – with no instructions.

We promised that the loose pieces would build a house, and not just any house – a sophisticated data house. Companies could either try to build the data house themselves (like they do now), or contact Equinix – the data building specialists – for the instructions (like they should do in the future).  

The campaign proved so popular it has been rolled out in multiple markets across the globe.